Skincare 101 · 8 min read
How to Build a Skincare Routine (Complete Beginner's Guide for Under $100)
Skincare is overwhelming. Here's the actual minimum-viable routine, in the right order, for under $100 — including which steps you can skip.
If you've spent 30 minutes scrolling skincare TikTok and ended up more confused than when you started, this is for you.
The real, minimum-viable, actually-effective skincare routine has 5 products, AM/PM combined. That's it. You don't need 11 steps. You don't need a 10-step Korean routine. You need to be consistent.
The 5 essentials, in order
1. Cleanser (AM + PM)
Removes oil, dirt, SPF, and the pollution your skin collected from existing.
- AM: something gentle — a foam or gel
- PM: an oil cleanser or balm to dissolve SPF and the day's grime
2. Toner (PM, optional but recommended)
Resurfaces and preps the skin for what's next. An exfoliating toner with AHA/BHA does the heavy lifting here.
3. Serum (AM and/or PM)
Your "active." Pick one based on your concern:
- Hydration → hyaluronic acid
- Brightening → vitamin C (AM)
- Anti-aging → retinol (PM)
- Pores/texture → niacinamide
4. Moisturizer (AM + PM)
Locks in everything underneath. Skip this and your skin overcompensates with oil.
5. SPF (AM, every day, no exceptions)
The single most powerful anti-aging product in existence. Wear it indoors too — blue light counts.
Order matters: lightest to heaviest
Cleanser → Toner → Serum → Moisturizer → SPF
That's the rule. Watery first, oily last. Always.
Wait between layers — but not forever
30 seconds is enough. Letting each layer absorb stops them from balling up on your skin.
A complete starter set under $100
Here's how we'd build it from scratch using PetalGlow:
| Step | Product | Price | |
|---|---|---|---|
| Cleanser (AM) | Botanical Deep Cleanse Foam | $22.99 | |
| Cleanser (PM) | Botanical Cleansing Balm | $28.99 | |
| Toner (PM) | AHA + BHA Glow Toner | $29.99 |
That's $81.97 total — under $100, and it covers cleansing morning and night plus exfoliation at night.
Add in a basic moisturizer and an SPF and you've got the entire foundation.
What you DON'T need (yet)
- Eye cream (your moisturizer is fine on the eye area)
- Essences (toner does the same job)
- Sleeping masks (heavy moisturizer = same effect)
- Face mists (a vibe, not a need)
- 6 different serums (pick one — actually use it for 8 weeks before judging)
The single rule that beats every product
Consistency beats expensive. Cheap products used every day for 60 days beats fancy products used twice and abandoned.
Pick a routine. Use it. Don't change anything for 8 weeks. Then judge.
Featured in this guide
The products we'd recommend
Botanical Deep Cleanse Foam
AM cleanser — gentle, sulfate-free, won't strip your skin
Botanical Cleansing Balm
PM cleanser — melts SPF and makeup without stripping
AHA + BHA Exfoliating Glow Toner
PM toner — handles texture, pores, and tone in one step
Use code GLOWSTART20 for 20% off launch week